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Strategic Transmedia Expansion

Established a governance model that safeguards character evolution, product continuity, and data reuse as KIDO grows its stories into games, animation, and interactive experiences—ensuring every new format stays canon-aligned and asset-efficient.

Challenge

As KIDO scaled beyond books, inconsistencies in character arcs and duplicated art assets threatened brand coherence and budget.

Strategy

  • Define a single narrative kernel: canonical timelines, character arcs, and core rules documented once and versioned.
  • Implement product lifecycle checkpoints—green-light reviews that verify new media pitches against continuity and asset-reuse criteria.
  • Create a metadata layer linking every asset (illustration, voice line, mechanic) to its narrative source.

Execution

  1. Deployed a version-controlled “Character Bible” (Git + YAML) with diff history and semantic tagging.
  2. Integrated the bible into Jira workflows—tickets autolink to narrative IDs so designers pull the right canon data.
  3. Established cross-format style guides and reuse libraries, cutting new sprite creation by 60 %.
  4. Set up quarterly continuity councils—writers, producers, and engineers resolve proposed divergences before production.

Outcomes

  • Maintained 100 % continuity across three books, one game prototype, and an animated pilot.
  • Asset reuse saved an estimated $120 k in art and VO budgets for the first transmedia cycle.
  • Time to approve new media concepts dropped from four weeks to under one, thanks to clear governance gates.

Key Capabilities Demonstrated

  • Strategic foresight for narrative ecosystems
  • Narrative-aware systems engineering & asset governance
  • Cross-format product continuity without creative slowdown